Realtor Marketing Plan Ideas – The Ultimate Walking Billboard to Generate High Quality Leads

This is a pretty simple Realtor marketing weapon but overlooked by most agents. Yes, it can be a bit cheesy but only if you make it cheesy. The most famous example of this technique would probably be the “yellow jacket wearing” agents (company name will remain nameless but you can guess). What Realtor marketing weapon am I getting at? What you wear can be a fantastic form of Realtor marketing! But I don’t suggest wearing a silly yellow jacket and name tag like one “big box” company out there.

You’re walking around and milling out in public all day as an agent, or at least you should be. Don’t sit behind the desk eating donuts when you have nothing going on. Grab a shirt you’ve branded and walk around the mall. Wear it when you’re showing houses, canvassing houses, holding open houses, at the gym, at the grocery store, at a church picnic, going to bed, etc. Ok, maybe not the last place but I wanted make sure you’re still paying attention.

Get creative and put your Realtor marketing message and/or image on a t-shirt or dress shirt. Make it eye catching.

For example, on the back of a t-shirt, have a killer headline with your website underneath. It could be something like, “Save $9,429 When You Buy a Home with Me!” with your website underneath. There are plenty of companies who will take care of all the design and printing for you, which we’ll get to shortly. You just need to get unique and creative with this Realtor marketing weapon and come up with the design and sales copy you want printed.

When you’re wearing your marketing like this, it’s FREE (aside from the cost to print the stuff). It doesn’t cost you anything to walk around. You could have 100 people take the time to read every word of your shirt and it doesn’t cost you a dime. Not too many Realtor marketing ideas can provide that. Some people will read your shirt and start a conversation. Perfect! Start building a relationship with them. This would be the ideal start. Try to collect some info or at least give them your card or worst case, tell them to just go to your website.

The second best result would be some of those 100 people, who read your shirt, to go to your website and check you out. Many folks don’t want to start up a conversation with a stranger so they’ll see what you’re all about on your website. And if you’re smart, you’ll have an opt-in box giving away some type of freebie in exchange for their name and email. I would suggest keeping whatever you put on your clothing simple. Use a headline, your website and possibly an image or all 3. Don’t go writing a novel or printing in size 3 font so nobody can make out even a letter. Keep it simple and attention grabbing.

I’d put the headline at the top with maybe a slick image underneath and your website under the image. The color you use is as important as the words too. Black and white won’t really stand out. But a red shirt with white lettering will definitely pop and catch some eyes! I wouldn’t use a phone number instead of your website as it’s harder to remember than a good website address (unless it’s a number like 800-top-agent). Plus, most people want to check you out first rather than call you up. Although, make sure your phone number is on your site because there are still some people who only want to use the phone.

A couple of top notch vendors I’d recommend would be CustomInk.com and ShowYourLogo.com. You can print a design on just about anything from mugs to clothing to pens and misc. giveaway items. Check out the prices and options and see if it’s something you want to include in your overall marketing plan. Remember, once you’ve paid for the products, the rest of the marketing is free! If you’re out in public a lot, this is a marketing weapon perfectly suited for you!

Marketing Contractor – Developing a Strategy and Marketing Plan Using a Consultant

Developing an innovation strategy and plan is simple in concept; however it requires strategic expertise in knowing how to apply data correctly and draw the appropriate conclusions. Using a consultant, independent contractor, or contract employee gives you the ability to get exactly the expertise you need to best address the issues you have. Additional benefits of this approach are lower risk, no on-going commitment, and the flexibility to respond to transient market dynamics quickly and cost-effectively.

Start by gathering intelligence on the market. This includes macro environment observation, obtaining consumer insights, and a business landscape assessment.

The macro environment observation will include social, demographic, and economic elements. Look for pop culture trends and what the media is focused on. Consumer insights equates to market research. You can either purchase existing studies, or work with a research company to design a study specific to your needs. For the business landscape assessment, look at activities in your industry, what your competitors are doing, and where entrepreneurial ventures are focused.

The next step is to evaluate all the info you have gathered to discern trends and identify unmet needs for which you might create a profitable solution to address. Consider organizational and brand competencies (both what you are actually good at, and what you are perceived to be good at), potential market size, and possible competitive dynamics.

Use creative problem solving exercises and ideation techniques to design solutions for needs and ways to leverage emerging trends with your existing products and services. Go beyond marketing management; involve people with diverse backgrounds and perspectives to ensure high quality output and to maximize the potential for unique approaches to be identified.

The output should be a few well defined concepts, not hundreds of ideas. Work with finance and analytical resources to assess the market potential and model the business opportunity. The business model will identify key assumptions that can/should be tested with the target audience to ensure the viability of the concept (product, service, or customer experience).

With vetted concepts and a target audience, you are prepared to develop the advertising, marketing, and promotion plan to introduce the new concept. It also gives you the inputs needed to work with operational and support areas of the business to decide on how to prototype or test the concept live in the market. With these two elements you have the basis of a robust strategy to deliver marketing solutions to the target audience through an integrated marketing approach.

3 Stupid Things Smart People Do to Mess Up Their Marketing

Business owners and entrepreneurs are, generally speaking, smart people. They have developed a product or service that solves a specific problem in a unique way. That takes a certain amount of intelligence, skill and talent.

But when it comes to marketing themselves effectively, those smart people tend to do some pretty dumb things that mess up their results and leave their business hurting.

Marketing Mistake #1 – Not Writing a Marketing Plan

By far, this is the most common mistake business owners make when it comes to effectively marketing themselves and their businesses – they just wing it! The thinking, it seems, is that if they write a marketing plan then that will reduce or remove their ability to jump on marketing opportunities when they arise because they aren’t part of the plan. In fact, the opposite is true!

When you have a marketing plan for your business you are better able to evaluate the potential effectiveness of an unforeseen opportunity when it arises because you’ll have more knowledge and awareness of who your business serves and where they go to find the solution you offer.

Having a marketing plan means you’ve taken the time to identify who your specific target audience is and what is most important to them. You understand their fears, frustrations and desires and have crafted a marketing message that speaks directly to those concerns.

Then, when an advertising representative calls you up and offers you a “great deal” on remnant ad space, you can quickly and easily evaluate whether or not that particular publication reaches your audience effectively.

If so, then you can go ahead with the confidence that this actually is a good opportunity. If not, you can politely decline and carry on with your existing marketing activities.

Either way, you win!

Marketing Mistake #2 – Not Implementing the Plan You Created

The next dumb marketing mistake that smart business owners make is actually creating a plan but then failing to implement it.

After taking all that time to develop a go-forward strategy to reach your target audience, they think that the rest will happen magically. Either that or they let the day to day “busyness of business” get in the way of completing the marketing activities that they have identified as being important.

Once you have a plan for your business, you absolutely must implement it diligently over a sustained period of time in order to determine if your plan is getting the results you’re looking for. Marketing is a process, not an event and one-off marketing hits generally don’t produce very good results.

Marketing Mistake #3 – Not Tracking Your Marketing Results

Of all the dumb mistakes that smart people make, this one has the most potential to cause serious damage for your business because it keeps you in the dark about what actual results your marketing efforts are having for your business.

You have to create a marketing plan so that you understand, to the best of your ability, who your target market is and what they truly want from you. Then you have to implement your marketing tactics by making a best guess as to what efforts will effectively reach those people and persuade them to want ot do business with you.

But without the appropriate measuring devices in place, you can’t actually make improvements to your marketing efforts over time, particularly if you have several campaigns on the go.

Marketing campaign number one could be generating 5x return on investment while campaign number two is losing 3x ROI. This produces an overall 2x ROI on all of your marketing efforts, but wouldn’t it make more sense to reduce your investment in campaign number two and focus more on number one to maximize your results?

Measuring results means thinking in advance about the specific action you want your prospective customer to take (click a link, call for more info or mention this ad) and then being diligent about actually measuring those actions and running an analysis after the campaign has finished.

The reality of every business is that you need more customers coming in to your business and you need existing customers coming back for more. This is the definition of marketing: the acquisition and retention of customers.

By making even one of these 3 marketing mistakes you are adversely affecting your ability to grow your business.