The Top Three Reasons Why Most Coaches and Speakers Struggle With Info Product Creation

Of course there are a zillion reasons, but I’ve picked the top three that hang up so many talented people and keep them from creating their first info product or really ramping up their coaching business. Let’s just assume that you are someone who really wants to create an info product to take your business to the next level of income. An info product leverages your expertise. It allows you to teach your knowledge to many more than you could reach one on one. So, what’s the first roadblock?

1. You have too many ideas. The result will be that you will be drowning in ways you could do your business, without implementing any of them. This is never a good thing and means that you have no direction for your business at all.

2. You don’t have enough clients. Sure, you’re good at what you do and the clients you have love you. But, you either dislike or are intimidated by sales and marketing. This stems from a lack of knowledge in how to make marketing fun and easy. So, your business will have no clear marketing message or step-by-step process to convert prospects to buyers or clients.

3. Information overload. How do you know whether to focus on adwords, an e-zine, blog, articles, teleseminars, podcasting. This can lead to buying a lot of information products on the promise that they will make you money. However, you usually will just wind up with a lot of shelf-help or products that sit on the shelf which you don’t use because there’s not enough time to do all of them.

To break free and get clarity on a marketing plan you need perspective. Get a clear vision of what you want your business to look like. Ask yourself why you’re in business. What are your objectives for your business – more money, more free time – get clear on what your business will mean to you in the long run. What makes you uniquely qualified to be the expert or go-to person in your field? This is a biggie and you should take time to get very clear on this.

Now decide who your target market is. The more specific the better. In fact, you want to get so specific that you give your ideal client a name, physical characteristics, likes and dislikes. In other words make them an imaginative representation of an actual person that you could sit down and have coffee with.

Now, define your solution for them in a step-by-step process or system. Imagine you are sitting across from them having coffee and you are handing them these steps, one by one, to lead them to the ultimate solution that they desire.

This will give you much more clarity on what your info product can be. Delivering it can be by multiple ways. You can create an e-course, a teleseminar series, actual physical CDs, one-on-one or group coaching. But, the process will be consistent even though the methods of delivery might differ.

And, once you are clear on what your talents and value are, who your ideal customer is and how you can best serve them – it makes marketing much easier.

What Is Article Marketing and How Can You Use It to Bring Customers to Your Business?

Maybe you’ve heard a lot of buzz about article marketing but you’re not quite sure what it is or how it could benefit your business. This article will help you answer those questions so you can make a wise decision about article marketing and it’s place in your marketing plan.

What is article marketing anyway? Homebusiness.about.com defines it this way: “Article marketing is the practice of keyword-focused articles on article sites that then syndicate your content.” Let’s translate that a little further. When you publish an article on an article directory site, it is made available to publishers to use in their e-zines and on their blogs. You’ll want to review the terms of service for authors and publishers before you submit your work to a site. These are the rules that establish your rights and responsibilities as an author. The terms of service for authors will establish what the directory expects of you and the terms of service for publishers will establish their responsibilities in using your article. Of course, there may be some people who copy and paste your work without following the directory’s policy or giving proper attribution. This is something that you’ll want to consider when weighing the costs and benefits of article marketing.

What are the primary benefits of article marketing? It’s a great way to get your name out there and establish yourself as an expert without spending a lot of money. If you write your own content, you don’t have to incur any cost at all! You can use article writing to drive traffic to your blog or business website, where you can further entice potential clients to develop a relationship with your business and eventually become clients.

Think of your marketing efforts as a funnel. Article writing can be the top of your funnel. Contracted clients are the bottom of the funnel. Your goal is to bring as many people into the top of the funnel as possible while retaining a high percentage of them all through the marketing process and sign on paying clients. By posting quality content on article databases, you can drive traffic directly to your site. If your content is well-written and appropriate to your target market, publishers may distribute it on their e-zine or post it on their website, with a link back to your article. Your “resource box” containing any info about you or links back to your site should also be included.

The people who click through from your article to your blog or website are the next level down on the funnel. If you are selling products on your website, you can have a strong call to action on your website to encourage customers to buy. In contrast, if you are offering a personal service, it may be more effective to build the relationship by signing people up to receive periodic updates from you. You want to keep these prospects in the funnel. What’s the best way to do that? By encouraging them to sign up for a free newsletter or workshop. That way you can take the time to build trust by delivering quality news they can use, combined with news about your upcoming specials or free introductory sessions. For example, a realtor might sign prospective customers up for a free home buying newsletter or seminar. Getting people to sign up for a free educational session can be a great way to position yourself as an expert and the service provider of choice. The realtor’s newsletter could include links to new listings alongside an informative article for home buyers.

So what’s the downside of article marketing? Article marketing is time-consuming if you write your own content and can’t be relied on as your only marketing tool. While I strongly believe that article marketing has a place in your marketing plan, it must be balanced by the personal contacts that will draw in business more quickly. So give article writing a try to lay the groundwork for future growth and credibility, but don’t neglect the speaking engagements, networking, advertising, and other marketing strategies that also drive your business.

Be aware that many bloggers will simply post a link to your article on the article directory, instead of posting your entire article with a link to your site. The disadvantage here is that the reader than has to be enticed to make an additional click to get to your website. So, if you want to use the article marketing strategy to its full advantage, you must write material that is compelling enough to entice your reader to want more and make that second click.

Is there a way to make article marketing less time-consuming? There are some things you can do to help ease the demands this strategy makes on your time. First, define your target market well so that you are writing articles that will speak to them and make them want to know more about you and how you can meet their needs. In that way, more of your readers will eventually move further down your marketing funnel and refer you to others in their network. Second, repurpose your ideas. I currently maintain four blogs and two newsletters in addition to regularly publishing to an article database. Ouch! There is no way that I could come up with enough totally new ideas from scratch to keep all that going. But I can take one basic idea and tweak it a bit so that I can easily develop 3 or 4 different articles based on the same premise that are designed to appeal to different segments of my target market. The key is to fit your writing into your marketing plan. It’s not that you want to do a hard sell, but you want to make sure that your material will attract people who will be interested in your services so that you stand a good chance of converting some of them to customers.

Another way to manage the time crunch is to publish articles from article directories to your blog or website. I use this approach in moderation because I want my readers to have unique resources that aren’t available elsewhere. But if I come across a high quality article and can add some commentaries or recommendations to it, I’m happy to make that information available. You can also purchase content online. If you do this, be sure that you understand what rights you are purchasing. Are you just purchasing the right to use an article that can also be purchased by others? Or are you buying exclusive rights? Either way may be fine, but understand what you are getting before you make a purchase.

Where can you get more information to help grow your business?

Video Marketing As Well As Offline Marketing – Making Use of Newspaper Advertisements

Offline marketing is still as effective as it was before. And if you want to run a successful offline marketing campaign, publishing newspaper ads is a good way to start. To help you get the best results in running a newspaper ad campaign, here are a few key points that need to be addressed.

Prior to picking the newspaper to publish our advertisements, we must have a list to help us decide which one to choose. The website newspaper.com can provide you a good list of newspaper publications to choose from. Most certainly, the publication cost depends upon the newspaper and you must choose one according to your budget as well as goals. What you should do is have a short list of newspaper that are distributed in wealthy towns and also in areas that have a large population. Aside from population size, the culture and the rate of population growth should be taken into consideration also.

Make Your Choice. Each newspaper publication charges different rates. Before you select a newspaper and invest your hard-earned money in publishing your ad, be aware of the volume of copies that this newspaper distributes and make sure that it is worth the advertising fee. Good newspapers should produce 30k-250k copies in circulation, with the price ranging from $15 to $50. Also, Maximize Your ROI. It’s entirely up to you, but the best day to have your ad published is on Sundays. Let’s face it: people don’t read newspapers as frequently as before since the Internet became popular. But on a Sunday morning, it is often nice to just sit back and relax and read your newspaper at the breakfast table.

What You Say In Your Ad Is Important. The general rule of thumb when writing an ad is to keep it simple. The biggest mistake one can make is to use fluffy and unnecessary words. At best, three to four lines should be enough, with the important words and numbers typed in bold (emphasize this action to the sales rep). And of course, the ad should display your company’s contact details, ideally an 800 number. Keep Tabs. Newspaper ads do take time to reel in potential customers. Calls will be scarce throughout the first few weeks right after the publication of the ad. Don’t fret, because this is pretty normal. Keep in mind that an ad has a cumulative influence on people. But if a reader gets to see an ad week in and week out, there’s a big chance that he will eventually take notice.

If these offline marketing procedures are handled with the utmost precision, people will eventually take notice of your newspaper ads. Nevertheless, you could still make most of your marketing plans and reach out to as many potential customers possible by making use of video marketing. It can help you promote your products, services, as well as yourself with a well-made video. Having a great info product creation for your video, it will surely get your possible customer’s attention and therefore increase your profit.