3 Steps to Market Your Restaurant Through Customer Appreciation

For people in the restaurant business, we know that it can be hard to find time to get off your feet, much less devising and executing a marketing plan to keep your business afloat. No marketing plan is so easy that it works overnight, but one of the best strategies is take advantage of the following of loyal patrons that you already have. Below are a few of my favorite tactics you can use to grow your customer loyalty and boost sales as a result!

1. Start a Mailing List

These days you may want to call it a customer loyalty or appreciation program to deter any notions of “junk mail”, but let people know you’ll send out regular discounts and freebies, and they’ll get signed up faster than you can hand them a pen! Everyone in this economy is trying to scale back, while simultaneously they want to de-stress from the same economy with an appetizer and a cocktail. Making that appetizer or cocktail cost half the usual price (or even free, if you can swing it) will increase the likelihood they’ll come back to your spot. Make a simple form you can include with tabs to make it easy for patrons to give you their contact info. In today’s digital age, online information such as e-mail address or Twitter handles are more crucial than ever. Enter it into an electronic database or spreadsheet, and voila! You have started your list!

2. Appreciate Your List

Collecting those names and addresses really is the most difficult part of all this, so make sure you use it! Do-it-yourself direct mail marketing websites are making direct mail more easy and cost effective than ever. Just hop online, create your postcard or other size mailing with templates on the site, or upload your own artwork. Be sure to draw attention to your offer by adding a coupon or a brightly colored graphic that advertises your discount or specialty item. You can include the same wording and images in an e-mail campaign to create a visual connection for your recipients. Whether you send out your notices once per week or once per month, keep a regular schedule so your patrons know when to expect your offers. This increases your reliability and builds trust!

3. Get Social

Hopping on the social media bandwagon does take some time-possibly more than you have to spare. If you don’t have the time, designate a manager or involved employee to help run the account. Whoever it is, make sure they know what your business is about and handle your customers exactly the way you would. Social media pages are a great cost-effective tool that gives your patrons, fans, and followers, a place to congregate and talk about your establishment. It may not always be positive, so devise a strategy to handle negative comments. It should include addressing questions and concerns immediately. Whatever your response, it should demonstrate your efforts to prioritize your customer and make them happy.

If you’re looking for an effective way to enhance your restaurant marketing and increase your patrons, try these simple three steps to get a great jump-start on building your customer appreciation program!

A Critical Review of Market America – A Sound Opportunity Or Not?

Market America the Company.

Founded in 1992, by James H. Ridinger who was also previously involved with Amway. Market America is a product brokerage and Internet marketing company that specializes in One-to-One Marketing. The company operates in the United States, Canada, Australia, Hong Kong and Taiwan.

Market America The Opportunity?

Market America calls its MLM plan an “UnFranchise┬« Business.” An individual can enter and operate their own unit of the business almost like a traditional franchise. The difference being no need for a brick-and-mortar location, leasing or rent expenses, franchise fees, monthly royalties, territorial restrictions, or operational concerns such as inventory or shipping and receiving.

Market America claims to have 180,000 distributors and that these individuals have earned over $1.8 billion in commissions and estimated retail profits. Let’s see… I think that only works out to $10,000 per person. So obviously, to make this business plan work for you, you are going to have to go above and beyond what is provided by Market America.

What does Market America bring to the table? They provide the high-quality product, of course. They also ship and deliver the product. They provide a marketing plan, a “custom” web portal, marketing materials, and their Management Plan. They claim to handle 90 percent of the administrative and operational aspects of the business. They also tout a comprehensive training and support structure.

What does this training consist of?

Quarterly national conventions and bi-annual training meetings in Miami and Greensboro (Market America’s headquarters), marketing materials that the distributor must purchase for several hundred dollars, audio guides, a Custom Web Portal (which means a page for your business, not your own website) newsletter, and a training website (which, when I looked at it today, included plenty of educational information on the products, but nothing on actual marketing techniques). You also have the potential support and attention of your sponsor.

Can this plan work for you?

Market America does have great products. All of their products address popular health concerns, at a time when people are educating themselves and taking their health care into their own hands. But you still have to find potential customers and let them know about your products, build your business, and recruit your lines. Will Market America be able to take care of that for you?

Market America excels at educating you about their product line, but leaves the rest of the marketing plan up to you. They still promote the warm market of family and friends, plus the giving of samples, and the token web page.

So where to go from here?

In order to create a business, you will need to take your sales and marketing efforts into your own hands, and join the 21st century. Your number one priority will be to look for ways to increase your marketing knowledge and skills. The products are good, the market is good, and the education is good. But still, if you’re not talking to the right group of highly motivated people who desire what you have, you’re wasting your time, energy and money. Otherwise you’ll just get frustrated.

In Conclusion:

In order to increase results, you must learn to utilize all the options and tools the internet offers. Start with a robust website with search engine optimization to direct people to your website and capitalize on their visits. Also, social media in its various forms by which you can reach targeted people and let them know the solution you have available for their problems. This is just the beginning tools needed to take this business opportunity one step further then the basics offered by the company.

As with any business, if you rely on someone else efforts to build your business, you probably will be disappointed in the results. As with any business, large or small, it’s up to you to make it succeed.

Which Internet Marketing Plan Is Right for Me?

It’s hardly surprising that the internet has changed the way the world does business. Businesses of all shapes and sizes are using web marketing to help promote their services and products. This is normal for businesses who want to grow globally and at a rapid pace.

Certain websites let you submit a press release on your new venture and let it be read by millions of potential customers on Google news. These sites also have a high ranking on the search engines so if you write a well organised, information stuffed and highly optimized press release, with your chosen keywords, that press release will be found over and over again.

Click throughs are all important. This is what happens when someone clicks on your link that takes them to your site with your service or product on it. And in some cases this will result in a sale and a profit for you. This is the essence of internet marketing for the online business.

Google offer a vast set of tools to help you to achieve your set goals. Google analytics allows you to see how many visitors you have and how many conversions you are getting. You can then plan out your campaigns around your findings. You can also research the proper keywords so you can use them to help rank your site in the search engines so that people can find your website.

Having an email list which you can offer a free newsletter or a free product is one of the things you can use the internet for. It is very good for the return on investment that other forms of media cannot compete with. As you sleep your website is working away 24/7 everyday of the year. This has left many of the usual media channels with less and less advertising revenue, which is why a lot of them are starting to get their own presence on the world wide web.

These strategies will help to drive a business forward. You can send email follow-ups to help launch a product or to promote someone else’s to your email list. Video has also opened up a wealth of possibilities and if it goes viral can really increase your business revenue. YouTube is now a place for businesses to promote their products or services. There is podcasting, distributing audio files that mention a business venture. People and businesses are quickly moving away from radio, magazines and TV to be able to gather up more information on the internet.

A lot of articles added to blogs and article directories, places like EzineArticles and article database can really help a product launch. All you need is to write a well written article with a link back to your website. Google AdWords lets you bid on keywords so that potential customers can see them on search engines. Caution needs to be taken a lot of people have lost a lot of money so try and get advice from an expert before you start any PPC campaign on Google AdWords.

Having an online shop will also help you to sell to anyone from around the world, this can mean that your potential revenue can be enormous.

For more info and to get a free eBook please visit http://www.findyourpathtoday.com